Cookie Policy

This Cookie Policy explains how Blackwood Academy of Dramatic Arts ("we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website at www.blackwoodacademy.co.uk ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the website. Cookies allow websites to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.

How We Use Cookies

We use cookies for several reasons, including to:

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Types of Cookies We Use

We use the following types of cookies on our Website:

  1. Strictly Necessary Cookies: These cookies are essential for you to browse the Website and use its features, such as accessing secure areas. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.
  2. Performance Cookies: These cookies collect information about how visitors use our Website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our Website works.
  3. Functionality Cookies: These cookies allow our Website to remember choices you make (such as your language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located.
  4. Targeting or Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.
  5. Analytics Cookies: These cookies are used to help us understand how you use our website and how we can improve it. For example, they can tell us which pages are most popular, which pages are not, and how visitors move around the site. We may use third-party analytics providers such as Google Analytics to collect and process this information.

Here’s a breakdown of the specific cookies you might encounter on our site:

Cookies Used on Blackwood Academy Website
Cookie Name Purpose Provider Duration
_ga Used to distinguish users. Google Analytics 2 years
_gid Used to distinguish users. Google Analytics 24 hours
cookieconsent_status Records the user's cookie consent state for the current domain. Blackwood Academy 1 year
sessionid Maintains user session information. Blackwood Academy Session

Your Choices Regarding Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by using the mechanisms provided within your web browser. As the means by which you may refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

  1. Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. To find out how to control cookies via your browser settings, consult the documentation that your browser manufacturer provides.
  2. Opt-Out Tools: Most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
  3. Your Device Settings: Consult your device settings (e.g., on mobile devices or tablets) to manage cookie preferences.

Here’s how you can typically manage cookies in popular browsers:

Please note that disabling certain categories of cookies may impact your experience on our website and may prevent certain features from working correctly.

Settings panel showing privacy options and cookie management

Example of a browser's settings panel where you can manage cookie preferences.

Contact Information

If you have any questions or concerns about our use of cookies, please contact our Data Protection Officer at:

Data Protection Officer
Blackwood Academy of Dramatic Arts
12 Henrietta Street, Covent Garden
London, WC2E 8LH
Email: [email protected]
Phone: 020 7946 0812

This Cookie Policy is part of our commitment to protecting your privacy. We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

This Cookie Policy was last updated on October 26, 2025.