Privacy Policy
Welcome to the Privacy Policy of Blackwood Academy of Dramatic Arts. Located in the heart of London's theatre district, at 12 Henrietta Street, Covent Garden, London, WC2E 8LH, we are committed to protecting your privacy and ensuring the security of your personal information. This policy outlines how we collect, use, and safeguard the data you provide to us when you visit our website, enroll in our courses, or interact with our services. Our Data Protection Officer, Ms. Eleanor Ainsworth, oversees our data protection practices and can be contacted at [email protected].
Information Collection

We collect various types of information to provide and improve our services. This information includes:
- Personal Information: This includes your name, address, email address, phone number, date of birth, and other contact details that you provide when you register for courses, subscribe to our newsletter, or contact us through our website.
- Academic Information: If you apply to our academy, we may collect information about your academic history, previous acting experience, and any relevant qualifications.
- Payment Information: When you make payments for courses or other services, we collect payment information such as credit card details or bank account information. This information is processed securely by our payment processors.
- Technical Information: We automatically collect certain technical information when you visit our website, such as your IP address, browser type, operating system, and browsing behavior. This information is used to analyze website traffic and improve our website's performance. We utilize cookies and similar technologies to gather this data. Please refer to our Cookies Policy for more information.
- Communications: We may retain copies of any communications you send to us, such as emails, letters, or online forms.
Data Usage

We use the collected information for the following purposes:
- Providing Services: To process your course applications, enroll you in courses, provide you with academic support, and manage your account.
- Communication: To communicate with you about course schedules, academy news, events, and other relevant information.
- Marketing: With your consent, we may send you promotional materials and newsletters about our courses and services. You can opt out of receiving these communications at any time by clicking the unsubscribe link in the email or contacting us directly.
- Improving Our Services: To analyze website traffic, identify areas for improvement, and personalize your experience on our website.
- Legal Compliance: To comply with legal obligations, such as tax regulations or responding to legal requests.
- Security: To protect the security and integrity of our website and services, and to prevent fraud or other illegal activities.
- Research and Development: To conduct research and development activities to improve our educational programs and services.
Data Security
We take data security seriously and implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption: We use encryption technology to protect sensitive information, such as payment details, during transmission and storage.
- Access Controls: We restrict access to personal information to authorized personnel only, and we require employees to adhere to strict confidentiality policies.
- Regular Security Audits: We conduct regular security audits to identify and address any vulnerabilities in our systems.
- Secure Servers: Our servers are housed in secure data centers with physical and electronic security measures in place.
- Data Minimization: We only collect and retain the information necessary for the purposes outlined in this Privacy Policy.
- Data Backups: We regularly back up our data to prevent data loss in the event of a system failure.
While we strive to protect your personal information, please be aware that no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your data.
User Rights
You have certain rights regarding your personal information, including:
- Access: You have the right to access the personal information we hold about you.
- Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
- Erasure: You have the right to request that we erase your personal information, subject to certain exceptions.
- Restriction of Processing: You have the right to request that we restrict the processing of your personal information.
- Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- Objection: You have the right to object to the processing of your personal information for direct marketing purposes or on grounds relating to your particular situation.
- Withdrawal of Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
To exercise these rights, please contact our Data Protection Officer at [email protected]. We will respond to your request within a reasonable timeframe.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues ( https://ico.org.uk ).
Contact Information
If you have any questions or concerns about this Privacy Policy or our data protection practices, please contact us:
Blackwood Academy of Dramatic Arts
12 Henrietta Street, Covent Garden
London, WC2E 8LH
Phone: 020 7946 0812
Email: [email protected]
Data Protection Officer: Ms. Eleanor Ainsworth
Email: [email protected]
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website. Please check this page periodically for the latest information on our privacy practices.